This first image is the cover of fitness magazine's January 2011 issue. The very first thing you see ABOVE the word fitness is "Special Total-Body Makeover Issue" and in small letters under the word fitness is "Mind, Bindy, & Spirit". This is suppose to be a magazine promoting self-love, total fitness/well-being for your mind, body, AND spirit when the only targeted stories you see is "Drop 2 Sizes in just 4 wks." or "Instant Pretty".

Although these may tackle some fitness issues with your body, what about the mind and spirit? They're included, but in a way that they are being attacked.

ex. "Comfort Food Without the Calories"

Feeling down or depressed? Eat all the comfort food you want without getting fat, but you ARE fat. So....

Do these 5 "quickie"moves to get what we think are sexy legs and tighten your big butt.

Oh, but don't forget to love yourself the way you are while making "simple changes to stay motivated (because you're already lazy, promote your health, and love your life.

This is an ad for Mr. Leggs pants. It says "even though she was a tiger lady (whore) when she saw his Mr. Leggs she was 'floored'". It speaks of objectifying women and physical abuse against them (including rape). He has his foot on her head (intelligence and strength) and she is his rug to walk all over and do whatever else. This speaks volumes to the ignorant idea that men are smarter than women and women are ignorant in a are in a lower class than men. That women are wild animals that men have to take hold of and train so that they won't roam free. Also, because people can kill animals and make them into rugs and such, it's okay to harm women...which is nothing but ignorance.

I love this ad and the commercials. Even though it's a bunch of girls running through the street and may give off the impression of being wild, it speaks of freedom. With real life girls who are growing up in today's society proclaiming how the only person they want to be when they grow u[ is them. They are different, they are strong, they are smart, and they are learning about their freedom and rights...their independence. It also speaks to equality how they have various races present in the crowd of girls. They can be who they want to be and not what society says they have to be!!!

when is comes to advertisements:

I think this ad can go both ways. I don't think this ad exploits women as much as it does in other ads that I've seen or other ads that are posted on this blog but I do think it is a typical one. The first thin I noticed was that it was a celebrity. I think that advertisements that really want to make an impact on the public choose celebrities to star in them. such as the proactive ads with Katy Perry and Vanessa Hudgens. Also commercials with the kardashian sisters (even if it's their own product) my point is is that beauty sells. Especially famous beauty sells. The other thing that I noticed is that the celebrity, Kimora Simmons, is naked. She is covering her breasts and has some jewelry on (the product being advertised) but she's still naked. The other thing that goes along with posing naked and being a celebrity is that you have to have a sexy body. Even if the advertisement wasn't a celebrity, I'm pretty sure that the person posing would be a naked girl with a sexy body.

I know a lot of ads that exploit women typically have women in them, but I think this ad was an exception. I thin this type of ad is typical because it shows an obviously dominant male who looks strong and courageous on a horse. The man is also seems like he is trying to fight away a fire breathing dragon which depicts bravery, which isn't a bad quality but when it comes to the way this ad is depicted I see it differently. When I first saw this ad it just seems like it was your typical prince on a horse which usually goes a long with a damsil in distress. The fact that it seems so typical that the male is the strong one and the women is the the one that is in trouble and needs help can be a little conflicting. Now a days women are trying to make a name for themselves saying that they are also strong, brave, courageous and all of the above. I just found this a typical ad and that really doesn't say a lot about how women can be in the same position.

I like this ad a lot. Although it is basically saying the woman in the ad is fearless after using the deodorant I think there are a lot of good factors in the ad. I like the fact how the woman is smiling and seems to be care free. it also shows her beautiful body in a conservative way. It shows her back not her breasts and her stomach in a sexy pose. This ad is very elegant. I think this ad is a very positive one and it's not your typical myth ad.

I think that more advertisements should be like the one above and empower women. The ad is showing how strong a women can be. I think that most ads degrade women and show male dominance as well as show off women's bodies in a promiscuous way. I think if more ads showed the beauty and strength of a women instead of how they can be dominated it would make a big difference. 

                

This first picture depicts some of the issues we went over in class. Many advertisements use thin, beautiful women for their advertisements to gain the attention of men and envious reactions from women. In this photo, L.E.I is selling their jean shorts. The model is dressed like a young girl with a lollypop, giving her the look of “sexual innocence” which we covered in class just does not make sense. There’s no way someone can be sexually virginal. But this is used especially for male audiences who find this young, vulnerable look in women arousing.

                The second photo really needs no description. It is extremely explicit. The shoe advertisement, clearly to attract male audiences, shows a naked woman, showing nearly everything she’s got. The only thing in the way of the most provocative spot is, of course, the product being sold. The model is thin and toned, yet again telling female audiences that this is the only way you can be in order to be found attractive. Companies would not dare use anyone heavier, or with smaller breasts.

                In this last photo is, what I think, is a real woman. I’ve seen the Playtex commercials that they show lately, and I really like them. They show real women looking for supportive bras. But they show none of those bone thin girls, and they don’t depict vulnerability, innocence, sexuality. They are just real, strong, confident women who have found something that works for them, and it makes them feel beautiful for who they are. 

My images aren't really in order, but I want to start with the bottom photo first. Clearly this is an older ad but I feel like the implications are still in this ad that would be in any sexist ad these day. The woman is lying naked on the floor near what I assume is her husband's shoe and the caption "Keep her where she belongs..." pretty much says exactly what many ads these days are saying. That women should be lower than men and that men have the power to keep their women below them at all times. This ad isn't as racy as the ads we see today, but the message was still there even then

The next photo I want to discuss is the second one. I feel like the Victoria Secret ads are the some of the main reasons why young women have a so many body image issues because these ads are literally everywhere and every single one of them gives the implication that these women are "What is Sexy". Like we talked about in class, all of these women hold such a small percentage in our population of women who's bodies actually look this way, and some of these women have more than likely had some form of plastic surgery. But young women by into this fantasy because they see how men react to the way these models look. I was working out this year while the Victoria Secret fashion show was on and I can't tell you how many guys I saw straining their necks to look at the models as they were working out. It was sickening and a little hilarious at the same time. But my point is that these type of ads are so unrealistic but its hard not to strive to look like these girls when they are continually being thrown in our faces all the time.

The first ad is my favorite. I love the new Tampax commercials that have started coming out this year. Tampax takes something that the society thinks make a women negatively different than men and makes a joke about it. The reason I like this ad specifically is because they use a strong public figure like Serena Williams to advertise it. She isn't the most beautiful or the skinniest, but she is a great women athelete that many girls look up to, and this ad is showing girls that we can tackle something, even as small as our period, and we can be proud of it. Cheesy, I know, but thats what I took away from this ad and I think there should be way more of these out there.

Does Sex Really Sell?

This is an ad for Dove. This ad shows women of different races, and body size. Showing these different women gives a positive image because it shows these different women and they seem to be happy with the skin they are in. Like embrace your self and love your body no matter if you're skiny or if you're cruvy. If i was to create an advertisement I would make on like this to let other women know to love themselves. Thats is okay to have a little meat on your bone. That you don't have to be a size zero to be happy. I would portray a unity of women coming together to promote beauty just like this ad for dove. I would market my ad in magazines that young girls read so they will see something positive instead of "how to lose weight to make a guy fall for you" or some other crazy ads and articles magazines used to tell young girls they have to be smaller to be happy,

This ad is for a the nightclub Prive in Las Vegas. This ad shows a big group of young women on the floor which looks like they are in a bathroom. All the women on the floor look like they can be in college and had a wild time in Vegas. They are all touching or holding each other in a sexual. way. The as promotes that women do not have any self control if they drink. That you could have your way withwomen if you get them drunk. The girl on the bottom right seems to be pasted out and anything could happen to her. Someone could take advantage of her . All the young women in this ad look like they are ready to have sex. What happend in Vegas does it really stays inVegas.

This is an ad is for Equinox Gym. It shows different marks all over their bodies as if they are getting cosmetic surgery. Which sends the message that if you cannot lose the weight in the gym then cosmetic surgery is something you should think about. The ad shows a really hot guy hovering over this one particular woman, he is feeding her grapes which tell the person who looks at this ad that if you lose weigth or get some kind of cosmeric surgery, than you will one day have a really hot guy feeding you grapes. This supposed to make you feel like this is the kind of life you will have after you lose the weight. This ad also shows male dominance, the way the woman is position she is arced back some and looks forced to eat the grapes. The man is looking down upon this woman like he has the power to do so. The Gyms Motto in this ad is "Its not fitness, Its Life." These women are using their sex appeal to sell the gym and to make other women believe that they can be just like them and that their lives will be much happier after they lost the weight.

In the advertisement industry they always say that sex sell. In reality it really does because if the people in the ads are sexy that makes people feel as if they can be just like those people in the ads then they can have the sameyhing the people are trying to sell. People will buy anything if the think it will make their life better or happier.

Ads of dominance

The first image of Dolce&Gabanna shows male dominance over the woman. One man is leaning over the woman, and the other is standing boldly in the background. They both have very serious and dominating postures and expressions on their faces. The woman is lying helplessly on the ground with a vulnerable and weak expression. This ad goes along with the beautymyth that men dominate and control women. Women learn that we are under men's control because of ads like this that influence our mindsets.

The second ad advertising coffee potrays a man physically abusing a woman. The woman is lying across his lap, as if she were a child, with her legs kicking and her hand grabbing the man. She has a frightened expression, and it can be assumed she is screaming. He has his hand up as if he is about to hit her. The caption suggests that if she does buy him the right kind of coffee, she is to be punished, and the picture shows physical abuse. This ad supports the myth of men abusing women just because they think they are above women, and that women exist to please men.

In both of these ads, beauty myths are supported. Women are shown as weak, vulnerable, and subject to a mam's authority, while men are shown as clearly dominant and controlling over women. By looking at these ads, men learn that they are over women and can treat them howevwer they choose, and women learn to be ridiculously submissive under men and keeping men pleased. No wonder some men act the way they do, and women just take it.

This ad featuring the Beckhams actually defies the beauty myth that men are dominant over women. David is the one lying flat, on a rope, in a more vulnerable position, while Victoria is lying over him. She has her hand on his chest as if she is holding him down. While David's expression is still serious, Victoria's expression is intense and controlling. Although many of their other ad pictures show David in the dominating position, this one is the opposite. She is shown to be over David, dominating the role of the authority in this picture.

If I were making an ad featuring a male and female, I would have neither the male nor female underneath the other. They would be equal in position, whether sitting, laying, or standing. I would make the man look masculine, but not controlling, and the female would look pleasant and naturally beautiful, but not timid or vulnerable. With this kind of portayal, neither would look to be dominating the other.

United States of Advertising.

Advertising is everywhere - literally. Just look at Times Square in New York City. Then look around campus. We are bombarded daily with messages that we need to buy, eat, and consume in order to function. Most of these ads target our weaknesses: eating indulgent foods, feeling like we don't look good enough, and just plain not feeling good about ourselves. The assignment this week reminded me of everything that gets thrown in my face via advertising.

An ad for Millennium Surfboards, although I'd never know that if I hadn't read the caption underneath (not pictured here), was the first thing I came across this week while browsing a sports website. Clearly this is sexually suggestive. A guy standing up while a girl kneels in front of him? Sorry if you marketing majors think I'm being dirty and missing the point of the ad, but i think it's pretty clear what they mean here. The male is in the position of dominance while the female is in her position of subservience. Like I said, pretty clear message to me.

This advertisement states, "Why envy when you have NB?", where the "NB" stands for New Beauty, the name of the plastic surgeon it's supposed to be advertising. I think these sort of advertisements bother me the most. They tell women that they can simply have a surgery to add breasts or take away fat, thus taking away their self-esteem issues. This whole idea that "you need to be fixed" in order to be beautiful pervades out society. Instead of telling women, "Why envy when you have your own body?", the marketing experts push upon us the idea that we are the ones lacking, and that they have the cures for everything that is "wrong" with us.

I wish I had a bigger copy of this ad to post. The "tramp stamp" on the girl's backside reads, "Power Sound Mileage". But the way they emphasize these things is.... by a woman's rear end? Sadly, this makes sense in today's advertising. Only the woman's butt is shown, exemplifying exactly what was discussed in the portion of the documentary we watched. She is being taken as a part, not as a whole. Treated as only a piece of meat, so to speak. While I do understand that the product being sold is a tail pipe, and that they also picture the car's bumper, that does not mean they should resort to objectifying the back half of a woman also.

I've never enjoyed the objectification of people that occurs in advertising; it just makes me uncomfortable to think that the half-naked models featured in these ads are someone's sister/cousin/brother/etc. It's hard to escape sometimes, especially when your favorite magazines such as InStyle focus so much on having the perfect look. While there are some companies pushing for diversity in their marketing schemes, the majority still push the idealized body, significant other, and life.

The first advertisment is for a men's cologne. The bottle is strategically positioned to keep the ad from being too risque for public consumption while also insinuating that the man wearing the fragrance can take the bottle's place in private. Because the woman is portrayed in an extremely sexual position, only part of her body is visible. This ad most likely would have never made it to publication, at least in the US, if her entire body, including face, was shown. As long as just a part of her is shown, she is not really a woman, so it becomes even more societally acceptable to treat her as nothing more than a sex object. Miley Cyrus was in a similar position (she was standing instead of lying down) while clothed and giving a performance, and there was a great public uproar. Granted, this was partially because of Miley's status as a role model for young women. However, young girls often see ads like this, and not many people are vocally upset about that. Also, the model here perfectly conforms to standards of beauty. No hair is visible, her nails are perfectly manicured, she is fair-skinned, and she appears to be thin. This advertisement sends a message not only about what the ideal woman is, but about what the ideal man is. Tom Ford is for men, but it is only marketed to a select group of men. It is implied that gay men are not "real" men, at least according to these marketers, because this advertisement for a men's fragrance does absolutely nothing to show that these men are included in their target consumer group.

This second advertisement, for Dolce & Gabbana, shows how rape culture has become so prominent in society. In fact, it was banned in Italy because it was believed to promote gang rape. There is nothing in this woman's facial expression or body language to indicate that this is a consensual act that is about to take place. This thin, fair-skinned, fashionably-dressed woman wearing make-up has absolutely no power in the situation portrayed here. The strong, muscular man is literally holding her down and the look on his face implies that he sees this as just another benefit to being a man. Look closely. It's not about pleasure for him. He's not smiling; he just looks like a predator about to devour his prey. The other men are also all in stances of power, and the looks on their face are looks of hunger. They see nothing wrong with what is about to take place and are just going to stand by and watch or even join in. The placement of the woman on an elevated surface is reminiscent of the times when women were sacrificed to the gods on altars. Here, though, it is the men who are the gods.

Both advertisements are heterosexist. There is no acknowledgement that gays or lesbians exist. These ads are also extremely gendered. The men are all muscular, toned, and in control, and the women are thin and vulnerable in a sex-charged manner. Transgendered and androgynous people, or even people who just do not quite fit into the stereotype, are another of the groups isolated here. Yet another group isolated by these ads is anyone without fair skin. Though the models in the ads are of ambiguous ethnicity and thus may not be white, they are certainly not obviously of a different ethnicity either. People of color, Hispanics, Asians, Native Americans, etc are all conspicuously absent. Also, only the young and thin are shown.

This Miller Lite ad, on the other hand, combats heterosexism and gender roles. It is still conspicuously minority-free, and it, too, only showcases the young and thin. A gay couple, whose relationship appears to be one with an equal power dynamic, is portrayed just casually drinking a beer. Unlike many portrayals of gay couples, there are no signs here that their relationship or the individuals in it are somehow other. If either of these men were standing on their own, one would not automatically assume they were gay because the advertisers were careful to avoid falling into the trap of using just another stereotype. Not all gays are flamboyant, and not every gay relationship imitates the male/female dynamic of the stereotypical heterosexual relationship. This ad does not try to answer the oft-asked question "Well, who's the man, and who's the woman in your relationship?" Instead, it very clearly says, "We are both men." The word play in the copy is also very clever. "Great to see you out" is a comment that would make sense for someone to say at a bar or a party or wherever else they happened to be drinking, but it also has a greater significance to the gay community. It's Miller Lite's way of explicitly stating their support, rather than just having a picture of a gay couple. If I were to create my own advertisement, I would ensure that any relationship portrayals were both realistic and respectful and be mindful of the fact that not every person fits into the stereotype. A wide spectrum of people needs to be represented - people of varying gender identities/expressions, race, color, sexual orientation, age, size, etc - without it becoming about their differences. A good ad needs to portray a variety of people in a way that brings them together, not just in a way that continues to separate them. Showing differences doesn't make anything better if it is only done in a way that reinforces the belief that differences are inherently bad.

"Sex Sells"

For years women have been used as sex objects on television, in magazine ads, and etc. Advertisements use women's bodies to sell products that do not even relate to women. For example, women are used to advertise men's cologne. Why would a woman be considered to advertise men's cologne? Two words, "Sex Sells", and women are primarily used based on sexuality. Women are subjects in some of the most sleaziest ads ever publicized.

The picture above is an advertisement for men's cologne by Calvin Klein. The model in the picture is a young, skinny, white woman who is obviously completely naked. Most importantly, where is the actual product that she is advertising? Why is she naked? The product itself is not even in the ad. Basically the woman was placed in the ad to attract the attention of the viewers. This does not sell the product as to why this would be a good brand of cologne, but the sexual feature and seductive posing of the woman is what sells this product. Again, "Sex Sells." This picture portrays women as sex objects for men to drool over. It belittles our worth as females because men are exposed only to sexuality. This influences their minds to think that women are nothing more than the product their advertising.

In this picture the woman's face is a BMW car and the man is on top of her in a sexual manner. This portrays women as being less important than objects, this being the car. The car is advertised as a man's ultimate attraction. The woman is used has a sex object. The man's position demonstrates that men are dominant and superior to women. It is ridiculous how women are portrayed by the media, but I am sure this will never cease. The media will always objectify women's bodies.

If more ads were published like this one above, then women would have more respect for themselves and their bodies. Women would not feel as if they have to be a certain size or look a certain way in order to be fit into society. I believe that women should not have to be half naked or completely naked to be on the covers of magazines or to be on television. Unfortunately, that is the way that society would rather accept women. Women should be in more positive ads that influence the younger generations and motivates the older generations. Ads should portray women in more respectable ways that show their true beauty.

When I read magazines I always love to look at the ad pictures because they normally show the most beautiful people with a little help from computers.
The picture of the boys hovering over the girl creates the feeling of who is in control. Males tend to take the role of seducing women and allowing the women to feel helpless and loss of control for oneself. When girls look at this ad especially young women they would think that's how the male population wants to portray to women how in control they are supposed to be. No women likes to be tied down restrained from doing what they want or does anybody else. This picture shows the typical male domination. The boy holding the woman down is in a very sexual position where both feel vulnerable to other things. I did not like the way this ad was portrayed because men and women are both equal and the fact that she is being held down is just not right to a woman. If this ad was turned around and there was one male that was held down and a group of women surrounding him, then society would be confused because this ad resembles a sense of control over the other sex and women aren't looked as to being in control (even though we are stronger than males think we are).
The picture of the almost naked woman allows young girls to get that ideal of how the perfect woman needs to look. The girl is advertising the fur coat, but using sexuality to sell the product where it catches the eye. This girl is being used for looks so that people can't resist the warmth of the fur coat. Honestly both the male and female genders are used like this when companies are trying to sell a product because this day in age the main reason why people buy things is how they advertise it and how it looks on a very attractive person. If I had the body of this woman I would so pose for an advertisement. Just like in the reading for this week, having self-esteem one can do anything and look past the fact they aren't perfect but everyone needs to feel confident in their own skin. I do not see anything wrong with this ad except the fact its directly pointed to sex.
The last ad which is the Bongo ad, shows how a typical normal girl should portray themselves. Audrina, the girl in the ad, shows off her beauty and perfect figure. I know the computer helped out the way she looks in the magazine but even without help she is known to being a beautiful person in everyday life. She is very conservative in this ad, in my opinion, and I would think this is a great ideal of what a typical young woman truly looks like. Yes you have all shapes and sizes of women but the girl in the ad isn't in any sexual position, all she is selling are the jeans. If I was creating my own advertisement I would create one almost like this one. The product is the number one focus of any ad, so I would make that the main focus of the picture and have a woman or man standing strong while showing each sexes true identity in society.

The shared envy of all women alike: the Victoria's Secret model. Of curse as women we all

dream of having this body for ourselves, as much as we want to deny that, if given the option I

think the majority of us would take it. However, unfortunately many of us fall into the advertising

trap, and buy the swimsuit on on favorite models, believing that somehow our bodies will magically

transform into the one in the add. I myself thinking this exact thought purchased a swimsuit, but

unfortunately, The suit looked much different on my body, than how I had imagined it to. It was

not only unflattering, but very cheaply made. So why do we fall for these ads? Is it pure stupidity?

or rather a desperate measure to try and appear as someone we are not. Most of us will never achieve

the body of a Victoria Secret model, and we need to be okay with that. We need to believe that we can

still be beautiful with any body we may have. This is much easier said than done, but I have found

that having confidence is the first step in achieving this mind frame, because without it even the

most perfect body in the world will not satisfy you.

I understand in some ads that beauty does in fact sell, as well as sex. However very often these concepts are taken way too far and become extremely offensive just as the image above. For starters obviously food and sex have nothing to do with one another, so the first question this add proposes is why did they tie the two together? Contrary to the ads purpose it actually makes the sandwich look repulsive. It honestly just doesn't even makes since, who wants to eat a penis? I do not know of many people that would walk by this, and think to themselves, "that looks so good!". Of course in the ad the woman is white, blonde, and has an innocent look to her, with eyes wide open. I just don't understand why sex has to be brought into absolutely everything, where not even a sandwich is an exception.

Loreal's famous slogan "because you're worth it", sends out an obvious positive message to woman. Although their ads always feature beautiful woman, in this context there is nothing wrong with that. Loreal is not selling the sexual side of the woman, they are embodying the powerful confident side of their beauty. This as appeals to many women because it is comfortable and positive, I do not understand why advertising companies do not realize that sex is not the only thing that sells.

What is adversitement?

Blow In her face and she'll follow you anywhere... the only thing that should be blown in anyones face is a kiss. Here is this innocent younger looking woman wearing white and not really made up having a "gentleman" blow cigar smoke in her face like that is something she likes. Maybe she does. But this phrase on this add reminds me of " its like giving candy to a baby"

"Stunning picture quality, whatever the size. Picture perfect is obviously a woman from her mouth to her hips. While this is a camera ad I'm not really seeing much of a camera. Here you have a woman in lingerie covering herself up with her mouth open and her eyes cut out. Just like the camera she is holding, she has become an object, not a woman.

These two pictures coincide with the topics brought up in class that males are the dominate figure and women are objects. Sex sells. Apparently lingerie helps sell cameras and smelling like cigar smoke will make a woman follow you around like a puppy. Does being able to smoke man a man more manly? Personally I just think it's disgusting. When I see these two ads I'm not seeing the object being sold; I'm seeing the "women," not as a woman but as a background. In the first ad, what exactly are you " blowing" in her face? Smoking also gives this guy the " bad boy" image that all innocent girls seem to be looking for. In the second ad I can hear a guy thinking "does the cleavage come with the camera?" "Can I take pictures of cleavage with the camera?" "Will the camera make girls strip down to their underwear for me?" " If I have this camera can I get more girls to look like this?" I hate how the image defaces the woman, who is she? A camera is about seeing the world in a still frame, how is she going to see if she doesn't have any eyes?

I feel that this image, while John Lennon is the most prominent figure in the picture, he is the most vulnerable, making Yoko The more dominate person in this shot. We are born without clothes and we are naturally curled up into a ball, making John look very similar to a new born infant. Yes he is naked but this is not the kind of naked that people would define as " Sexy". He is holding on to Yoko like a child would grasp onto their mother, keep in mind this is an old man. Here I see Yoko being the more dominate figure, she has all of her clothes on, shes not touching John at all and she is laying back like she is relaxed. I think it would be wrong to view this picture in a sexual way. There is nothing "sexy" about this picture.

Our bodies were all given to us, we didn't get to choose them. Embracing our bodies should not be seen as sexual, it should be seen as empowerment and self confidence. If the ad is about women or men embracing their bodies I don't see anything wrong with the man or woman showing off what was given to them. On the contrary I do not think it is okay to use " breast size" to sell a camera, are you selling a camera, boobs, or lingerie? I think that objects should be sold as objects. For example Chapstick; you have to have lips to wear chapstick, why not get different women or men, of different ages, different ethnicities, let them test it out see which ones they like and make a commercial or ad out of it.

If you are selling alcohol, there is no need to add sex. There is a Smirnoff commercial out right now interviewing different types of people asking them which one they liked best. They targeted all of the people that were out and drinking, not just people that were half way dressed or totally plastered. While this may have been set up it still portrayed it as a drink, you have to have people to drink a drink.

If something is being sold and it needs an image, it should use and image that goes along with it. There was a picture posted previously about mens cologne in between a womans breasts. You do not need womens breasts for a mans cologne. I mean if you use the cologne, do you grow breasts? You wouldn't sell someone a woman with long sexy legs when they are buying a car. There are ways to sell things without making a provocative statement, unless the object being sold is provocative.

I honestly did not think that this assignment would be too difficult. I knew that finding advertisements that conveyed a message about the 'ideal woman' would be very hard. And it wasn't. The funny thing about it is that when I came across the first image, I was instantly reminded of what we saw on the video in class. This advertisement implies that a woman can find her confidence in a smile. Something that involves looks but not brains. I thought that it was interesting how this is just so simple and I would have never thought about it before. I don't know if the advertiser thought about the implications, and I don't know if the implications were purposely done. But it is interesting that it is there. Not only so, but it also for invisalign, which are invisible braces. This is also implying that braces are unattractive, so we better get the kind others can't see. Not only does this have all of these implications, it is also a girl who has a perfect smile and is pretty attractive, so it implies that if you use this orthodontist, you too can be as attractive as she is. While I do like this advertisement for it's simplicity and, as a PR major, I can definitely appreciate it, I still found it interesting how it exemplifies what we were talking about in class.

The second advertisement I thought showed the typical model that is chosen. I thought of two things when I saw this. 1. She is blond. 2. She is WAY too skinny, which is especially emphasized with the poses that she is in. She is also only in her underwear and a tank, but really on first glance the shirt she has on top looks torn. I'm not entirely sure if that is what it was supposed to look like, but that is what I saw. This is one of many where the model was similar to the one shown. I think this is a prime example of the type of women most advertisers choose, even when it isn't entirely known what they are advertising. What do you get if you shop at the website? Do you get clothes? Underwear? Work out clothes? Or is it something totally irrelevant to the ad? Who knows, it isn't clear, so how is it an effective advertisement?

The last advertisement is one of my favorites from the Nike series. I love that it says that she is proud of her "thunder thighs." And it implies that those are just as good and fine as any skinny and tone thigh. While the legs displayed are obviously muscular, it is still, in my opinion, an advertisement that goes against the grain. I think it tells women to be proud of their body type. And the text is great. I really appreciate this advertisement series.

How did we come to this?

This Herbal Essences advertisement is using the female body to say that using their shampoo is an orgasmic experience. From the woman's facial expression to the quote, "Turning H2O into H2OHHHH." They are definitely using sex to sell their product. The woman in this ad is also blonde and very skinny, sending the message to is viewers that one must be blonde and skinny in order to be considered attractive. Herbal Essences is known for creating ads when a woman is having a "great time" in the shower. Before this class I never really thought about how offensive these Herbal Essences ads were. Now I find them to be very sexist and embarrassing.

The Evian ad is the second ad that I chose that I found to also be offensive towards women. Once again sex is being used to sell a product. The woman in this ad appears to be completely naked which is ridiculous. The woman is shown making a snow angel in the nude. Besides the mountains in the background, this ad has absolutely nothing to do with bottled water. I do not think making nude snow angels sounds appealing at all. This ad is definitely not going to make me want to drink Evian water.

The Dove anti-aging ad is a great advertisement. It is showing women that we are all beautiful. We do not have to be young and skinny to feel like a woman. Not only is this woman older, but she is also African-American. Most advertisements include the typical white, blonde, female. This woman is neither of those things which makes it especially interesting. I really like how Dove has created advertisements that show women we are all beautiful no matter what race, age, or size. Hopefully more companies will catch on and stop using women's bodies and sex to sell their products.

A Picture is Worth a Thousand Words

Ok first of all, I apologize for how graphic this picture is. However, I think it completely depicts the "beauty myth." In this picture, you find an extremely strong woman. How many women would be strong enough to take a picture of her only having one breast. She wasn't born this way, but instead endured cancer and now only has one breast from it. This picture is so carefree and natural. I applaud this woman for showing who she truly is, and doesn't care what anyone thinks. I think pictures depicting things similar to this are very important. It doesn't demean either gender, but instead would show how strong they are.

If you read the words in this picture, it's kind of rude. Some women pride themselves in having a big butt, but honestly why do you like having a big butt? I know it's not fun trying to find jeans that fit and your big butt gets on your nerves when it makes you look fat. We like to have a big butt because it's what men what from us. When I look at this image, I don't think to myself, "Hey, I want a butt that looks like her." Instead, I hear a male telling me, "You need to work on your butt so it looks like hers," or, "You're butt is no where near like hers, you should feel bad." To a guy, this ad is sexy because it is every guy's dream to have a girl who has a big butt.

This second picture is pretty racy. To be honest, I don't get how it is a yogurt advertisement. A naked woman laying down with rose petals covering her private parts only says 2 things to me, romance and sex. Once again, I don't think by me looking at that picture makes me want to eat their yogurt. Instead, I think it would catch a male's eye for him to talk to a girl about.

The common thing in both of these images is, I don't think it is necessarily something that would catch a woman's eye. Instead, it would be the man in their life that would tell them about it. I think either of these images necessarily speak to a class or race.

Advertising today: A Quiet Degrader

This is a very uncommon, natural, positive advertisement. It goes completely against todays "myths" of beauty. The ad shows a group of women in their own skin; not a computer programs. Also, it shows that together women can be themselves and do anything they please. If I were to create an ad to empower women I would depict a group of people of all races and gender uniting in a circle linking hands (similar to Coca-Cola's campaign in the 70's). This shows unity and with unity anything can be done.

This ad is promoting Lanvin Paris through a female kissing and touching a guy. Like we discussed in class, the man is standing strong wow the woman is using him to lean on; showing none of her face. This is an extremely implict message hinting at the idea of power through gender.This ad does not focus as much on beauty myths as it does gender roles. It is very obvious that this ad is depicting women as less powerful, and needing someone to always lean on.

The second ad I have attached is promting Beyonces new fragrance, HEAT. The ad itself hardly even shows the bottle of perfume. In fact, they strategically placed the bottle near where the every-day man would look: below her breasts. It is extremely obvious that the ad is showing of her flawless body, but some people may not fully catch onto its's sexual inneundo. The implict message the ad is stating is sex. The words "HEAT, catch the fever" are placed directly above Beyonce's spread legs. Also, the fact that she is a black woman yet hardly shows any African-American traits brings race into the discussion.

These days, sexual advertising such as these are more common than their counterparts (positive advertising). Companies seem to be making money off of the scandolous ads they run, so they continue to do it. Little do they know that they are slowly killing the hearts of teenage women everywhere. I think that since our generation is more liberal many of us disregard the sexual messages and see them as "normal".

Will DeShazo

What is the advertisement world coming to?

Sex orientated? I would say so. This model is laying down wearing red lip stick, her mouth open, holding her breasts with a men's fragrance bottle between her breasts. The fact they used red to paint her nails and her lips, says it all. Red is the most vivid color that draws your eyes directly to her lips and breast, not the fragrance bottle. The models face is not shown, just her mouth, which to most men is very sexy. To me, this is a complete sex symbol to a man. This photo is just taken to make a sexual reference. This advertisement is supposed to be about a man's fragrance, if this is true, why then would they put a naked sexual women to sell this product. They did it just so men would buy this fragrance because of how sexual this model is.

This ad is for a men's body wash. They picked a perfectly fit model with mud all over her and wrote wash me on her. This depicts sex in every way. First thought of mine was the men fantasy of mud wrestling. This woman is clearly showing off her breast and where her hands are placed it almost says to a man, come get it. This advertisement is typical, you see this kind of ad all the time for men's body wash. I think the fact they pick these perfect models is because they want men to think if you use this body wash then this is the women you will get. Honestly, this is ridiculous they need to stop making women look like such a sexual object, it is out of control.

Both of these advertisements show naked women. To me, the way they make these models this sexy takes away from their real women beauty. This is not an everyday woman. To any women in this world, it can be harmful and hurt. There is no secret to their bodies because they show everything off. Both women have the perfect body to men, making other normal, everyday women feel bad about their bodies. This makes girls feel they have to be this way causing body image problems and more eating disorders in our country.

This third image shows ten women, who to me, look like everyday normal women. All of them are different. Each of them have different bodies, different hair, and even different color of skin. This shows true beauty. If I were to create my own ad, I would go around and pick out all different types of people to be photographed. All of these people would show our society that it is ok to be who you are. I would make sure to have all shapes and sizes of men and women in my ad to really show people to embrace what you have, do not be ashamed.