What is adversitement?

Blow In her face and she'll follow you anywhere... the only thing that should be blown in anyones face is a kiss. Here is this innocent younger looking woman wearing white and not really made up having a "gentleman" blow cigar smoke in her face like that is something she likes. Maybe she does. But this phrase on this add reminds me of " its like giving candy to a baby"

"Stunning picture quality, whatever the size. Picture perfect is obviously a woman from her mouth to her hips. While this is a camera ad I'm not really seeing much of a camera. Here you have a woman in lingerie covering herself up with her mouth open and her eyes cut out. Just like the camera she is holding, she has become an object, not a woman.

These two pictures coincide with the topics brought up in class that males are the dominate figure and women are objects. Sex sells. Apparently lingerie helps sell cameras and smelling like cigar smoke will make a woman follow you around like a puppy. Does being able to smoke man a man more manly? Personally I just think it's disgusting. When I see these two ads I'm not seeing the object being sold; I'm seeing the "women," not as a woman but as a background. In the first ad, what exactly are you " blowing" in her face? Smoking also gives this guy the " bad boy" image that all innocent girls seem to be looking for. In the second ad I can hear a guy thinking "does the cleavage come with the camera?" "Can I take pictures of cleavage with the camera?" "Will the camera make girls strip down to their underwear for me?" " If I have this camera can I get more girls to look like this?" I hate how the image defaces the woman, who is she? A camera is about seeing the world in a still frame, how is she going to see if she doesn't have any eyes?

I feel that this image, while John Lennon is the most prominent figure in the picture, he is the most vulnerable, making Yoko The more dominate person in this shot. We are born without clothes and we are naturally curled up into a ball, making John look very similar to a new born infant. Yes he is naked but this is not the kind of naked that people would define as " Sexy". He is holding on to Yoko like a child would grasp onto their mother, keep in mind this is an old man. Here I see Yoko being the more dominate figure, she has all of her clothes on, shes not touching John at all and she is laying back like she is relaxed. I think it would be wrong to view this picture in a sexual way. There is nothing "sexy" about this picture.

Our bodies were all given to us, we didn't get to choose them. Embracing our bodies should not be seen as sexual, it should be seen as empowerment and self confidence. If the ad is about women or men embracing their bodies I don't see anything wrong with the man or woman showing off what was given to them. On the contrary I do not think it is okay to use " breast size" to sell a camera, are you selling a camera, boobs, or lingerie? I think that objects should be sold as objects. For example Chapstick; you have to have lips to wear chapstick, why not get different women or men, of different ages, different ethnicities, let them test it out see which ones they like and make a commercial or ad out of it.

If you are selling alcohol, there is no need to add sex. There is a Smirnoff commercial out right now interviewing different types of people asking them which one they liked best. They targeted all of the people that were out and drinking, not just people that were half way dressed or totally plastered. While this may have been set up it still portrayed it as a drink, you have to have people to drink a drink.

If something is being sold and it needs an image, it should use and image that goes along with it. There was a picture posted previously about mens cologne in between a womans breasts. You do not need womens breasts for a mans cologne. I mean if you use the cologne, do you grow breasts? You wouldn't sell someone a woman with long sexy legs when they are buying a car. There are ways to sell things without making a provocative statement, unless the object being sold is provocative.