The shared envy of all women alike: the Victoria's Secret model. Of curse as women we all
dream of having this body for ourselves, as much as we want to deny that, if given the option I
think the majority of us would take it. However, unfortunately many of us fall into the advertising
trap, and buy the swimsuit on on favorite models, believing that somehow our bodies will magically
transform into the one in the add. I myself thinking this exact thought purchased a swimsuit, but
unfortunately, The suit looked much different on my body, than how I had imagined it to. It was
not only unflattering, but very cheaply made. So why do we fall for these ads? Is it pure stupidity?
or rather a desperate measure to try and appear as someone we are not. Most of us will never achieve
the body of a Victoria Secret model, and we need to be okay with that. We need to believe that we can
still be beautiful with any body we may have. This is much easier said than done, but I have found
that having confidence is the first step in achieving this mind frame, because without it even the
most perfect body in the world will not satisfy you.
I understand in some ads that beauty does in fact sell, as well as sex. However very often these concepts are taken way too far and become extremely offensive just as the image above. For starters obviously food and sex have nothing to do with one another, so the first question this add proposes is why did they tie the two together? Contrary to the ads purpose it actually makes the sandwich look repulsive. It honestly just doesn't even makes since, who wants to eat a penis? I do not know of many people that would walk by this, and think to themselves, "that looks so good!". Of course in the ad the woman is white, blonde, and has an innocent look to her, with eyes wide open. I just don't understand why sex has to be brought into absolutely everything, where not even a sandwich is an exception.
Loreal's famous slogan "because you're worth it", sends out an obvious positive message to woman. Although their ads always feature beautiful woman, in this context there is nothing wrong with that. Loreal is not selling the sexual side of the woman, they are embodying the powerful confident side of their beauty. This as appeals to many women because it is comfortable and positive, I do not understand why advertising companies do not realize that sex is not the only thing that sells.
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