How did we come to this?

This Herbal Essences advertisement is using the female body to say that using their shampoo is an orgasmic experience. From the woman's facial expression to the quote, "Turning H2O into H2OHHHH." They are definitely using sex to sell their product. The woman in this ad is also blonde and very skinny, sending the message to is viewers that one must be blonde and skinny in order to be considered attractive. Herbal Essences is known for creating ads when a woman is having a "great time" in the shower. Before this class I never really thought about how offensive these Herbal Essences ads were. Now I find them to be very sexist and embarrassing.

The Evian ad is the second ad that I chose that I found to also be offensive towards women. Once again sex is being used to sell a product. The woman in this ad appears to be completely naked which is ridiculous. The woman is shown making a snow angel in the nude. Besides the mountains in the background, this ad has absolutely nothing to do with bottled water. I do not think making nude snow angels sounds appealing at all. This ad is definitely not going to make me want to drink Evian water.

The Dove anti-aging ad is a great advertisement. It is showing women that we are all beautiful. We do not have to be young and skinny to feel like a woman. Not only is this woman older, but she is also African-American. Most advertisements include the typical white, blonde, female. This woman is neither of those things which makes it especially interesting. I really like how Dove has created advertisements that show women we are all beautiful no matter what race, age, or size. Hopefully more companies will catch on and stop using women's bodies and sex to sell their products.