I'm a Feminist! Now, What?

I honestly did not think that this assignment would be too difficult. I knew that finding advertisements that conveyed a message about the 'ideal woman' would be very hard. And it wasn't. The funny thing about it is that when I came across the first image, I was instantly reminded of what we saw on the video in class. This advertisement implies that a woman can find her confidence in a smile. Something that involves looks but not brains. I thought that it was interesting how this is just so simple and I would have never thought about it before. I don't know if the advertiser thought about the implications, and I don't know if the implications were purposely done. But it is interesting that it is there. Not only so, but it also for invisalign, which are invisible braces. This is also implying that braces are unattractive, so we better get the kind others can't see. Not only does this have all of these implications, it is also a girl who has a perfect smile and is pretty attractive, so it implies that if you use this orthodontist, you too can be as attractive as she is. While I do like this advertisement for it's simplicity and, as a PR major, I can definitely appreciate it, I still found it interesting how it exemplifies what we were talking about in class.

The second advertisement I thought showed the typical model that is chosen. I thought of two things when I saw this. 1. She is blond. 2. She is WAY too skinny, which is especially emphasized with the poses that she is in. She is also only in her underwear and a tank, but really on first glance the shirt she has on top looks torn. I'm not entirely sure if that is what it was supposed to look like, but that is what I saw. This is one of many where the model was similar to the one shown. I think this is a prime example of the type of women most advertisers choose, even when it isn't entirely known what they are advertising. What do you get if you shop at the website? Do you get clothes? Underwear? Work out clothes? Or is it something totally irrelevant to the ad? Who knows, it isn't clear, so how is it an effective advertisement?

The last advertisement is one of my favorites from the Nike series. I love that it says that she is proud of her "thunder thighs." And it implies that those are just as good and fine as any skinny and tone thigh. While the legs displayed are obviously muscular, it is still, in my opinion, an advertisement that goes against the grain. I think it tells women to be proud of their body type. And the text is great. I really appreciate this advertisement series.