Saturday, February 5, 2011

when is comes to advertisements:

I think this ad can go both ways. I don't think this ad exploits women as much as it does in other ads that I've seen or other ads that are posted on this blog but I do think it is a typical one. The first thin I noticed was that it was a celebrity. I think that advertisements that really want to make an impact on the public choose celebrities to star in them. such as the proactive ads with Katy Perry and Vanessa Hudgens. Also commercials with the kardashian sisters (even if it's their own product) my point is is that beauty sells. Especially famous beauty sells. The other thing that I noticed is that the celebrity, Kimora Simmons, is naked. She is covering her breasts and has some jewelry on (the product being advertised) but she's still naked. The other thing that goes along with posing naked and being a celebrity is that you have to have a sexy body. Even if the advertisement wasn't a celebrity, I'm pretty sure that the person posing would be a naked girl with a sexy body.
I know a lot of ads that exploit women typically have women in them, but I think this ad was an exception. I thin this type of ad is typical because it shows an obviously dominant male who looks strong and courageous on a horse. The man is also seems like he is trying to fight away a fire breathing dragon which depicts bravery, which isn't a bad quality but when it comes to the way this ad is depicted I see it differently. When I first saw this ad it just seems like it was your typical prince on a horse which usually goes a long with a damsil in distress. The fact that it seems so typical that the male is the strong one and the women is the the one that is in trouble and needs help can be a little conflicting. Now a days women are trying to make a name for themselves saying that they are also strong, brave, courageous and all of the above. I just found this a typical ad and that really doesn't say a lot about how women can be in the same position.
I like this ad a lot. Although it is basically saying the woman in the ad is fearless after using the deodorant I think there are a lot of good factors in the ad. I like the fact how the woman is smiling and seems to be care free. it also shows her beautiful body in a conservative way. It shows her back not her breasts and her stomach in a sexy pose. This ad is very elegant. I think this ad is a very positive one and it's not your typical myth ad.

I think that more advertisements should be like the one above and empower women. The ad is showing how strong a women can be. I think that most ads degrade women and show male dominance as well as show off women's bodies in a promiscuous way. I think if more ads showed the beauty and strength of a women instead of how they can be dominated it would make a big difference. 

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.