My images aren't really in order, but I want to start with the bottom photo first. Clearly this is an older ad but I feel like the implications are still in this ad that would be in any sexist ad these day. The woman is lying naked on the floor near what I assume is her husband's shoe and the caption "Keep her where she belongs..." pretty much says exactly what many ads these days are saying. That women should be lower than men and that men have the power to keep their women below them at all times. This ad isn't as racy as the ads we see today, but the message was still there even thenThe next photo I want to discuss is the second one. I feel like the Victoria Secret ads are the some of the main reasons why young women have a so many body image issues because these ads are literally everywhere and every single one of them gives the implication that these women are "What is Sexy". Like we talked about in class, all of these women hold such a small percentage in our population of women who's bodies actually look this way, and some of these women have more than likely had some form of plastic surgery. But young women by into this fantasy because they see how men react to the way these models look. I was working out this year while the Victoria Secret fashion show was on and I can't tell you how many guys I saw straining their necks to look at the models as they were working out. It was sickening and a little hilarious at the same time. But my point is that these type of ads are so unrealistic but its hard not to strive to look like these girls when they are continually being thrown in our faces all the time.
The first ad is my favorite. I love the new Tampax commercials that have started coming out this year. Tampax takes something that the society thinks make a women negatively different than men and makes a joke about it. The reason I like this ad specifically is because they use a strong public figure like Serena Williams to advertise it. She isn't the most beautiful or the skinniest, but she is a great women athelete that many girls look up to, and this ad is showing girls that we can tackle something, even as small as our period, and we can be proud of it. Cheesy, I know, but thats what I took away from this ad and I think there should be way more of these out there.
What is really going on with the shoe ads and women? It's ridiculous! It reeks with abusing women because of course you have to "put them in their place". While on the subject of "putting women in their place", that suggests that the woman's freedom is taken away and she is confined to the man's limitations. Whatever and wherever he sees fit to "let" her go and prevent her from going and doing. Horrible!
ReplyDeleteWhenever I see tampon ads I just want to hide behind a tree, but even though they are always awkward I like to see them with someone famous. I think that ad actually helps them sell their product, because all women know the Serena sisters.
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