For this week, please POST a NEW blog vs. COMMENT under this blog posting.
PART ONE:
Search the web and find TWO magazine advertisements that you think are representative of the issues being raised in your readings and class this week. Now attach these to your blog posting. Then, in 3 paragraphs analyze the content in the selected images. What are both explicit and implicit (obvious and less obvious) messages being communicated through the advertisements (re: gender, sexuality, class, race, etc.). How do they reinforce particular beauty myths? (use your readings) How do they reinforce (or not) dominant “scripts” about gender identities and relationships.
PART TWO:
Now find one advertisement (and attach it) that you think works against reinforcing dominant myths of what constitutes beauty, and against dominant messages about normative gender and sexuality. Then, in 1 paragraph, tell us why? If you were creating your own advertisement what might you include or feature in order to empower women and men?
http://africanoboi.com/?cat=13
ReplyDeletehttp://trendland.net/2009/12/22/inez-and-vinoodh-lanvin-2010-ad-campaign/
The first ad I have attached is promoting Beyonce’s new fragrance, HEAT. The ad itself hardly even shows the bottle of perfume. In fact, they strategically placed the bottle right where the everyday man would look: below her breasts. It is extremely obvious that the ad is showing off Beyonce’s flawless body, but some people would not catch on to it’s sexual innuendo. The more implicit message that the ad is stating is sex. The words “HEAT, catch the fever” sit directly above Beyonce’s spread legs. Also, the fact that she is a black woman, yet hardly shows any African-American traits brings race into the scene and causes a beauty myth stating that all black women should have light skin and light hair, like Beyonce.
The next advertisement is promoting Lanvin Paris through a girl kissing and touching a guy. Like we discussed in class, the male is standing strong while the female is leaning on him; showing none of her face. This is an extremely implicit message hinting the idea of power through gender. This ad does not focus as much on beauty myths as it does scripts of gender identities. It is very obvious that the company is showing how women lean on men, while they stand strong.
These days, advertisements such as these are more common than their counterparts (below). Companies seem to be making money off of the scandalous ads that they run, so they continue doing it. Little do they know the trouble they are bringing about in young girl's hearts. I think that since our generation is more open and liberal, many of us disregard the messages and see them as "normal".
http://www.blackcatplus.com/blog/tag/women/
This advertisement goes completely against dominant myths of “todays” beauty. This ad shows a group of women, in their own skin; not an editing programs. Also, it shows that together, women can be themselves and do anything they please (hence the group of women). If I were to create an ad to empower women I would depict a group of people, of all races and both genders, uniting in a circle (similar to Coca-Colas campaign in the 70’s and its’ reenactment several years ago). This shows real unity between people throughout the world and with unity anything can me done.
Will DeShazo