Thursday, February 3, 2011

What is the advertisement world coming to?

Sex orientated? I would say so. This model is laying down wearing red lip stick, her mouth open, holding her breasts with a men's fragrance bottle between her breasts. The fact they used red to paint her nails and her lips, says it all. Red is the most vivid color that draws your eyes directly to her lips and breast, not the fragrance bottle. The models face is not shown, just her mouth, which to most men is very sexy. To me, this is a complete sex symbol to a man. This photo is just taken to make a sexual reference. This advertisement is supposed to be about a man's fragrance, if this is true, why then would they put a naked sexual women to sell this product. They did it just so men would buy this fragrance because of how sexual this model is.




This ad is for a men's body wash. They picked a perfectly fit model with mud all over her and wrote wash me on her. This depicts sex in every way. First thought of mine was the men fantasy of mud wrestling. This woman is clearly showing off her breast and where her hands are placed it almost says to a man, come get it. This advertisement is typical, you see this kind of ad all the time for men's body wash. I think the fact they pick these perfect models is because they want men to think if you use this body wash then this is the women you will get. Honestly, this is ridiculous they need to stop making women look like such a sexual object, it is out of control.

Both of these advertisements show naked women. To me, the way they make these models this sexy takes away from their real women beauty. This is not an everyday woman. To any women in this world, it can be harmful and hurt. There is no secret to their bodies because they show everything off. Both women have the perfect body to men, making other normal, everyday women feel bad about their bodies. This makes girls feel they have to be this way causing body image problems and more eating disorders in our country.




This third image shows ten women, who to me, look like everyday normal women. All of them are different. Each of them have different bodies, different hair, and even different color of skin. This shows true beauty. If I were to create my own ad, I would go around and pick out all different types of people to be photographed. All of these people would show our society that it is ok to be who you are. I would make sure to have all shapes and sizes of men and women in my ad to really show people to embrace what you have, do not be ashamed.

Are they beautiful or just sexy?

The first image is of Jennifer Aniston, a powerful and beautiful actress who is a symbol of strength to many women. She is charismatic, smart, and funny, yet in this magazine cover, she is nothing but sexy. She loses her sense of strength for the sake of sexually pleasing men. She is completely naked besides the man's tie that she has around her neck. The tie makes the cover even more gendered than if she were wearing nothing at all, in my opinion. The fact that she is wearing a man's piece of clothing automatically puts sexual thoughts in the viewer's mind. Commonly, women put on a man's shirt or something after sex, so the tie could be thought of in that way. Also, people often confine each other with ropes, chains, and even ties during sex, so the neck tie could be seen as a sex toy. Either way, it is purely sex oriented. Stereotypically, Aniston is blonde, white, and thin which is the common trend for all cover girls.

http://www.pinkisthenewblog.com/2008/12/jennifer-aniston-does-gq-magazine/

In the second image, the Vogue magazine cover, the woman is completely topless and covering her breasts. She has a mask on which automatically makes the viewer think that the woman's actual identity is unimportant, it is her body that really makes the photo interesting. She has red nail polish covering on her hands, so the attention is extra focused on that area of the photo. Her lips are red, and her mouth is partially open. This draws the attention to her mouth, and obviously the female mouth has the ability to be very sexy to a man. The woman is a typical magazine cover: blonde, white, thin, and beautiful...or at least the viewer assumes that she is. Her face is not completely visible because of the mask, so the viewer does not get the full effect of the woman's beauty. She assumes the feminine gender role because her face is covered and her mouth is open while her entire body is exposed. She is in the photo strictly to be a sex symbol for a man. She has no other purpose; moreover,she is not trying to sell clothes or participate in an interview. The most ironic part of the cover is the fact that Vogue is a fashion magazine. The woman, however, is not even wearing any clothes, let alone high fashion.

http://www.theinsider.com/news/888443_Still_Sexy_Claudia_Schiffer_On_The_Cover_Of_Vogue_Magazine

Both magazine covers depict naked women who are extremely beautiful, but this would be visible if they were not trying so hard to be sexy. The sexiness takes away from the beauty. These images, especially if seen by a young girl, are very harmful. For one, these women are showing their entire bodies to the world. There is no conservation or modesty whatsoever. Also, both women have what is considered to be the "ideal figure," so young girls will be very disappointed to find that they may not have this "perfect body" that the cover girls have. At a young age, all young girls think that they will look like this model or that actress, but when the time comes that the body should be developing in that direction and it does not happen, it will be very disappointing.

In the third image, Beyonce is on the cover of Vogue. Beyonce is a black, curvy, successful woman-not white, blonde, and thin. She is wearing a beautiful blue formal gown, and only her neck and upper chest and arms are exposed. Her body is covered but not to the point that she is hiding it. Her hair is pulled back, not falling around her face in a sexual way. She looks classy, elegant, and sophisticated. The caption says "Real Women Have Curves...BEYONCE." This issue features a real woman, a real black woman at that. If I were to design an ad for a magazine, I would incorporate men and women, black, white, Asian, and everything in between. All of the people would be on the same level-no one would be seen as "above" or "more powerful." The ad would be full of equality in all shapes and forms which would empower both men and women and create and equal playing field for all.

http://cignasightandsound.blogspot.com/2009/03/beyonce-graces-vogue-magazine-cover.html

Wednesday, February 2, 2011

LEARNING MODULE THREE

For this week, please POST a NEW blog vs. COMMENT under this blog posting.  

PART ONE:
Search the web and find TWO magazine advertisements that you think are representative of the issues being raised in your readings and class this week.  Now attach these to your blog posting.  Then, in 3 paragraphs analyze the content in the selected images.  What are both explicit and implicit (obvious and less obvious) messages being communicated through the advertisements (re: gender, sexuality, class, race, etc.). How do they reinforce particular beauty myths? (use your readings)  How do they reinforce (or not) dominant “scripts” about gender identities and relationships.







PART TWO:
Now find one advertisement (and attach it) that you think works against reinforcing dominant myths of what constitutes beauty, and against dominant messages about normative gender and sexuality.  Then, in 1 paragraph, tell us why?  If you were creating your own advertisement what might you include or feature in order to empower women and men?

Tuesday, February 1, 2011

When it comes to paychecks, body size matters.

I came across this article recently, and I thought that not only does it tie into this week's theme, but it shows that the ideal of beauty is not just something that was dealt with in the '90s when The Beauty Myth came out. It still greatly affects our lives. It's a bit long, but you can get the gist of it from just the first few paragraphs if you're pressed for time.

P.S. Just click the post title to access the article.

Body Image

As I was doing the readings for Wednesdays assignment I took a little time and I decided to Google "perfect woman". And of course tons of pictures showed up as women with breast enhancements, really skinny, women's bodies without a head. But I came across this and I thought it was interesting. I know this isn't just me but I know a lot of young women around college age are really concerned with their body image.
http://www.momlogic.com/2008/08/brits_like.php?page=4
Im not quite sure how this will be interpreted, I just thought it was interesting.
-PS it shows some skin so don't get offended.

Friday, January 28, 2011

"The Trouble With Bright Girls"

As a psychology major, I found this article fascinating. The comments section also brings up some interesting points. Thoughts?

Wednesday, January 26, 2011

LEARNING MODULE TWO



Gender is a social construction; a category of difference invested with meaning. As Simone du Beauvoir states: “one is not born a woman; one becomes a woman”. In light of our assigned readings this week, please write (in 4 paragraphs) a mini-“gender autobiography” for yourself. 
The two readings for your on-line module are larger examples of this. Make this a personal story. Think of your early years, how was gender inscribed by the key people and institutions in your life? What were the primary expectations about how you were to behave, think, feel, etc. Did you ever feel limitations or restraints (or advantages) for what you could and could not do; who you could and could not be based on dominant gender assumptions? 


Then, as you have grown, how do you “do gender”; in what ways do you perform, practice, embody your gender? What are the dominant “scripts” that influence how you “do gender”? Where do they come from? Do you ever challenge gender normativity or normative gender differences? How?